Purora
Shopify optimizations ahead of their TV appearance: we got Purora's store ready for Die Höhle der Löwen.
The Starting Point
Ahead of the company's appearance on Die Hoehle der Loewen, the store needed to be better prepared technically and structurally. Product pages had to guide users more clearly through flavours and product information while nutrition data and related content also needed to be maintainable, SEO-friendly and compliant with regulatory requirements.
What We Built
We delivered targeted custom development within the existing Shopify setup: direct flavour selection on the product page for better UX, plus product tabs with editable metafields for nutrition data and related content. This helped prepare the store for an important marketing moment while also creating a better long-term foundation for maintainable product data.
“We are completely satisfied with the collaboration. Service, communication and execution were consistently professional, reliable and pleasant before, during and after the project. All our wishes were implemented exactly as we had imagined. We can clearly recommend the collaboration and are already looking forward to working together on future projects.”
Purora
Project Overview
Purora is a premium food and nutrition brand from Austria. As part of our ongoing technical support, we implemented targeted Shopify enhancements to get the store ready in time for the company's appearance on Die Hoehle der Loewen. The focus was both on product page UX and on cleanly structured product data. We built flavour selection directly on the product page so customers can switch quickly between variants and related products. In addition, we created product tabs and mapped nutrition tables via editable metafields. This made the information easier to maintain and significantly more accessible for SEO, translations and regulatory requirements. These tasks were part of a long-term collaboration in which we continue to support Purora on Shopify-related topics.
Services Used
- Shopify Development
- Product Page UX
- Metafields & Nutrition Data
- Ongoing Support
